Let’s say you’re researching a keyword on the AdWords Keyword Planner or a tool like SEMrush and you notice that your CPC is high:įor example, that keyword costs, on average, $33 per click. Similarly, we could also consider cost per click a vanity metric.īut if I know one thing, I know this is true:Ĭost per acquisition is the only thing that matters when it comes to bidding costs on a given PPC platform.Īre you having trouble believing me? Let me explain with an example. These metrics are great for tracking performance over time, but they shouldn’t be your main focus. They emphasize things like clicks, impressions, bids, and more. They look at metrics that don’t really tell you how well your campaign is going. PPC-based platforms like AdWords, Facebook, and Bing tend to focus on vanity-style metrics. Cost per acquisition is the only thing that matters Here’s why cost per click doesn’t matter, what really matters, and why you should want to pay more in the end. You should focus on a metric that really matters when it comes to your budget: Cost per acquisition. ![]() The majority of that pie should revolve around something different.
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